Pop-Up Wokshops
Gender Digital &Tech Upskilling
POP UP WORKSHOPS
GenderMusicTech pop-up workshops are tailored for female and diverse gender identity music professionals and artists to upskill their soft and hard skills required to navigate the digital music landscape.
These workshops represent a transformative opportunity for women and diverse gender identities in the music industry. Through a series of specialized courses (digital marketing, streaming platform strategies, effective use of TikTok, and cost-effective marketing techniques), participants will gain practical skills and advanced knowledge.
In addition, we have also designed workshops focused on acquiring soft skills, such as professional empowerment on how to define fees, negotiate contracts, and build a strong personal brand, as well as collective participation activities where concepts are learned through learning-by-doing techniques, and also hackathons. All these workshops are designed to equip and empower women in music, providing them with the necessary tools to stand out and succeed in a highly competitive industry.
Digital and Tech pop up workshops
Workshop to boost women and all gender identities in digital strategies in the music industry
Digital and Tech pop up workshop
Our Wokshop offers you the opportunity to master the skills needed to succeed in the dynamic world of digital music marketing.
This workshop has been designed, and 3 modules will be defined and facilitated by digitalfems and music:) ally
This workshop offers in-depth insights into digital marketing strategies for the music industry, focusing on streaming services, TikTok, and cost-effective marketing techniques. Participants will acquire superior knowledge in crafting effective digital strategies, resulting in a significant transformation in their approach before and after the workshop..
The workshop employs a mix of theoretical concepts, practical examples, case studies, and hands-on activities to ensure participants gain actionable skills and knowledge. It is divided into three tracks, each focusing on a specific aspect of digital marketing, followed by a final networking session where participants will put the learned topics into practice and collaborate together. We are partnering with Music Ally and together we will deliver a final Certificated Diploma to attendees
Participants will leave with a solid foundation in digital music marketing, equipped with practical tools and strategies to boost their artist’s visibility, engagement, and growth on various digital platforms. The workshop will enable attendees to transform their digital marketing approach, ensuring they can stand out in the competitive music industry.
- Gain a comprehensive understanding of streaming marketing strategies for the music industry.
- Develop and execute effective streaming and TikTok campaigns.
- Build strong relationships with DSPs and leverage their promotional support.
- Craft strategic marketing plans with limited resources and create high-quality, low-budget promotional content.
Digitalfems, will provide a final Diploma certifying your upskilling. You will add this certification to your resume and wow your future employers, clients or team members
Access is free, but you need to meet the selection criteria This is an upskilling course, we evaluate application details and level of digital knowledge and experience in the digital music industry. This ensures that participants have a foundational understanding and are ready to upskill.
Digital and Tech pop up workshops structure
The workshop duration is 5 hours. These are the different modules or parts of the workshop
INTRODUCTION
Ice breaking exercices and an explanation of what will the agenda of the day look like. Presenting the collaborative methodology to learn.
MODULE 1: STREAMING MARKETING
Strategies for success on streaming services, including launchings. marketing tools, and playlist strategies..
MODULE 2: TIK TOK FOR PROS
Optimizing artist presence and strategy on TikTok through various exercises, exploring and understanding TikTok tools for marketing strategies and actions to enhance engagement and follower growth.
MODULE 3: COST EFFECTIVE MAKETING
Design campaigns that resonate with your target audience and promote your music effectively.
How to generate direct-to-fan engagement costless and other promotional fan engagement strategies will be essential topics of this session
MODULE 4: COLLABORATIVE OUTCOMES
Enhanced understanding of digital marketing strategies through hands-on practice.
Development of practical, actionable plans that can be used in participants’ professional careers.
wRAP UP AND NETWORK
Participants will share final conclusions and key learning. To end with the course, Digitalfems will recap all the digital tools and resources that will be shared for a professional digital use from now on to the attendees, such as Case Studies, Strategic canvas, etc
Workshop access is free, but you need to meet the selection criteria. We consider various factors, including previous level of digital knowledge, branch of activity in the music industry, gender diversity, underrepresented minorities, age, and collaborative background.
How to apply
Find the steps and selection criteria
1
Submit the form
Complete all required fields in the online form. The course is free, but we are considering various factors that apply to generate a diverse clasroom such as branch of the music industry sector and previous digital knowledge.
2
Availability confirmation
Spaces are limited, so you will receive an email either asking for more information about you or confirming your spot in the course. The course is 5 hours long, so if you cannot commit to this time, please let us know as soon as possible so someone else can take your place.
3
Attending details
After confirmation, check your email for detailed course information. Follow the instructions provided to complete your enrollment and get your access information as well as other relvant data for your Diploma.
Gender Music Tech Workshops
Coaching pop up workshops
Our coaching Pop up Workshops are designed to empower female and diverse gender identity artists and music professionals by equipping them with the tools and knowledge to navigate the industry confidently. Topics covered include defining professional fees, negotiating contracts, and building a strong personal brand among other.s
Innovation Lab Sessions
Digitalfems is an expert organization in designing activities with components of innovation and co-creation. Our pop-up workshops include engaging dynamics where, in addition to learning by doing activities, participants can feel free to create new frameworks, mindsets, and more.
